Know More About The Event

The IAA World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc.

IAA Malaysia and Penang State will host the 45th IAA World Congress in Penang, Malaysia from March 6-8, 2024, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do.

The IAAWC is the largest marketing & communications technology gathering comprising marketing, media, creativity, communication, technology, and education.

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President of IAA Malaysia & Organising Chairman of the 45th IAA World Congress

Prof. John D Chacko John D Chacko President of IAA Malaysia
Chairman of the 45th IAA World Congress, Penang

Greetings, everyone! I am pleased to announce that the 45th IAA World Congress will be held in Penang, marking the first of its kind in Southeast Asia.

This Congress is not just an event; it's a celebration of ideas, held under the theme 'Brand: RE-CODE, for a Better World, Better Life.' Join us in the enchanting silicon isle of the East, Penang, a UNESCO World Heritage site.

Immerse yourself in the celebration of diversity, heritage, and vibrant arts that define Penang's unique spirit. As we gather, we commemorate the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day.

But that's not all. You are in for a stellar line-up of speakers—industry titans, thought leaders, and innovators who will delve into topics that matter. Explore cutting-edge insights, discover new perspectives, and take away actionable strategies to elevate your brand.

Join us as we RE-CODE together—explore ideas, find inspiration, and rejuvenate your spirit.

Penang awaits, and I extend a warm welcome to each of you. Get ready for an unforgettable Congress journey. See you in Penang!


Be informed, be inspired and be invigorated in Penang and RE-CODE.

Join us to create a Better world, Better life for all.