Re/coding AOR: From Agency of Record to Agents of Responsibility

Purpose-driven companies seek purpose-driven partners. Aligning values and purpose enhances collaboration and mutual success. Many agencies are embracing corporate social responsibility by integrating sustainable practices, ethical decisions, and community engagement into their strategies. This shift towards holistic responsibility involves agencies going beyond traditional roles to actively consider the broader impact of their actions. The benefits of a purpose-driven approach can lead to increased brand loyalty, improved employee morale, and positive public perception, which in turn results in more resilient, more valuable long-term relationships.