Is Regenerative Mindset the Biggest Opportunity of the Time?

Sustainability presents the biggest opportunity, of our time, for Marketing. The extractive growth model has been the dominant approach, where the primary focus is on maximizing profits and resource extraction without considering the long-term consequences on the environment, society, and future generations. Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and prosperity, all thrive together, never one at the cost of one another.