Panel Discussion: The Global CMO Growth Council Calls Marketing Leaders to IAA World Congress to Deliver COP28 Promises

COP28 sent a clear signal that the world is serious about accelerating efforts on sustainability that will have a profound impact on business and society. In response, the Global CMO Growth Council now calls on marketing leaders from around the world to convene a special agenda at the IAA World Congress in Penang that will elevate the role marketing must play in delivering these desired outcomes that were promised at COP28. Until now, marketing