Tomorrow's World, Today: Consumer Trends Shaping the Future

Dive into the minds of consumers to better understand their actions and expectations that ultimately shapes culture, markets, and businesses. From the proliferation of Al tools to demand in experiences that make us feel alive and part of a community-brands are well positioned to be part of this journey. 79% of people globally agree that the role of a brand has changed over the past five year, find out what a brand's role should be and the key trends shaping that vision.