AI Powers Marketing Growth

Since our establishment in 1999, we are devoted to cornerstone research in AI technology including intelligent speech, natural language understanding and computer vision and has maintained a world-leading position in those domains. In 2023, we unveiled a new Large Language Model, Spark. In the development of Spark cognitive models, there are specialized big models that will be applied to different industries. We will share how we apply Spark to the marketing industry to improve advertising efficiency, creatives performance and advertising effect.