Prashant Kumar Head of Generative AI, Growth Markets, Accenture Song

He is currently leading Gen AI for Growth Markets at Accenture, helping blue chip clients reinvent their customer value chain with the power of Gen AI. He founded ENTROPIA – a next gen marketing services company in 2016 (now a part of Accenture). Within four years, it became the largest independent in SE Asia. In 2020, Entropia was recognized as the third fastest growing large agency in the world by AdWeek, New York. Entropia has been a pioneer of Marketing in the Industry 4.0 era. In 2021, Entropia was acquired by Accenture in their largest acquisition in the region. Before Entropia, Prashant was the President of IPG Mediabrands Asia (NYSE: IPG), overseeing $3.8 billion in billings across 11 countries and clients such as J&J, Coca-Cola, Exxon, Sony, Microsoft, KFC et al. He turned the region into the fastest growing in the network on the back of a slew of futuristic offerings. Prashant has served on the prestigious Cannes Lions jury as one of the youngest, apart from being a Jury member at Crystal festival, France and Dubai Lynx Awards among several others.