Fredrik Borestrom Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Global

Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, the Netherlands, Spain, Israel, Brazil and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale. As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, support consumer choice and education and professional development across the industry. Fredrik has been involved with the IAA UK since 2008, having held numerous roles and have been president since 2017. He was also recognized as an IAA Champion in the 2015 IAA Inspire Awards. Fredrik boasts almost 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.