Nini Yusof CEO, Media Prima TV Networks
Nini Yusof is Chief Executive Officer of Media Prima Television Networks and Primeworks Studios.
In content creation, Nini oversees channel business, content sales, films and Tonton - Media Prima’s OTT platform.
She has led many co-productions with international broadcasters and partners such as South Korea’s SBS, EBS, and NBC Universal’s E! News.
Nini also launched a home-shopping and e-commerce joint venture between Media Prima and South Korean media giant CJENM known as Wow Shop (formerly CJ ENM).
Before joining Media Prima, Nini was with NBC Universal. Prior to that, she was with Fox Networks Group and STAR TV. Based in Singapore, she was responsible for affiliate sales and marketing, distribution in nine markets for over 20 channels including the iconic National Geographic Channels, FOX and STAR brands. She was also part of the Fox International Productions film development team for the Indonesia market. Nini started her career with KPMG.