Robin Lu Chairman, Taipei Association of Advertising Agencies; CEO, Dentsu Media Taiwan, dentsu X Taiwan
Robin Lu, CEO of dentsu X Taiwan and Chairman of Taipei Association of Advertising Agencies TAAA. Robin is an experienced marketing and communication leader with over 3 decades of experience where he witnessed the local Taiwanese changing media landscape evolved from closed media monopoly to booming of media to the intensive digital disruption.
Under his leadership, dentsu X Taiwan ranked No.1 in business activity volume since 2014 and aside from him leading business transformation and structural reform efforts, Robin devotes himself to Taiwan industry advancement. In 2016, he was recognized as Agency Head of the Year by both Taipei Association of Advertising Agencies and Taiwan Advertiser’s Association, and in 2016, 2017, 2018 and 2019, dentsu X was recognized as Agency of the Year by Campaign Asia AOY awards. He is also a seasoned award judge such as Greater China Effie, Agency & Advertisers of the Year, PwC Sustainability Impact Awards and an associate professional level speaker at Shih Hsin University.