Winnie Chen-Head Partner - Head of iProspect Malaysia, Media Specialist Association (MSA) Malaysia Council Member
Winnie is a seasoned marketer with a versatile career of ~23 years of experience across industries from Tech Startups & E-Commerce, Mobile Telecommunications to Marketing Agencies, with all client-, vendor- and agency-side experiences. Her background includes ~5 years in Telco (from Solutions Consulting to heading Mobile Advertising in Celcom); ~6 years in E-Commerce & Tech Startups (heading Marketing with Zalora, AirAsia X and Fave Malaysia); and ~11 years in Advertising Agencies from Creative, Digital and Media (from Business Director in MediaCom, Strategy & Product Lead in Mindshare and now Agency Head of iProspect / dentsu).