Kojo Oppong-Nkrumah is a Ghanaian politician and Lawyer. He is the Member of Parliament for the Ofoase-Ayirebi constituency.
Kojo had his basic school education at St. Bernadette Soubirous School in Dansoman and continued to Pope John Senior High School and Minor Seminary for his senior high education and later studied at the University of Cape Coast where he received a bachelor's degree in Commerce.
In 2012 he graduated with an MBA in Marketing from the University of Ghana, Legon and in 2014 Kojo was awarded a bachelor's degree in law (LLB) at the GIMPA Faculty of Law. After two years of studies, he was called to the Bar as a Barrister and Solicitor of the Supreme Court of Ghana in 2016.
Kojo started his career as a Treasury Analyst at British American Tobacco in 2006 and later moved on to Joy FM as a Broadcast Journalist hosting the Super Morning Show after the departure of host Komla Dumor. In 2014, he bowed out of broadcasting to establish an investment firm, West Brownstone Capital. By 2016, he had become a lawyer practicing at Kulendi, Attafuah, and Amponsah at law.
In 2015 he contested and won the N.P.P parliamentary primaries for Ofoase-Ayirebi constituency in the Eastern Region of Ghana. He won this parliamentary seat during the 2016 Ghanaian general elections. He is currently the Minister of Information and is the Cabinet spokesperson on the Economy. He additionally serves as a member of the Finance and Constitutional committees of the 7th Parliament of Ghana.
Day 1 - March 6, 2024 (Wednesday)
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11:00
13:00
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Re/Code: Sustainability – A Recipe for Brand Success
Surveys show that more and more employees and customers around the world have rising expectations of companies and brands incorporating sustainability as a concept and in practice across their value chain. For brands and advertising companies who work with them, this is an opportunity to attract and retain top talent, gain loyalty of their existing customers and attract new ones. They stand to achieve market growth, a long-term return on their investment by protecting the environment in which they operate.
Maher Nasser
Speaker
Director Of The Outreach Division, United Nationshttps://storage.unitedwebnetwork.com/files/184/b921ee78dabe79d7f8494cb1b8ac1bda.jpg
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Sustainability Perception Index/Highest Valuable Global Brands
Business leaders are told by campaigners, consultants and sustainability teams that committing to sustainability is both the right thing to do and a business imperative. However, without articulating the case in financial terms it can be hard to make a definitive case for action. Based on research from 150,000+ respondents across the globe, covering 5000+ brands, the Brand Finance / IAA Sustainability Perceptions Index quantifies the value of sustainability perceptions for the first time. Coming just 1 week after the launch of the 2024 study, David Haigh will reveal the leading (and trailing brands) and will illustrate that even for individual businesses, there can be billions of dollars of financial value to be gained from enhanced action and associated communication.
David Haigh
Speaker
Founder & CEO, Brand Financehttps://storage.unitedwebnetwork.com/files/184/9f098509c0b4d04997647620b215f568.jpg
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Impacting Lives through Digitization
Ghana has since 2017 aggressively pursued digitalization initiatives, including national ID cards, address, tax payment, e-justice, paperless import regimes and drone deliveries for medicines. The objectives have included improving service delivery, deepening data driven solutions for citizens as well as reducing corruption. Globally acclaimed in the 2022 Global Innovation Index, Ghana's success is a model for brands pursuing impactful digitization, emphasizing efficiency and transparency. My presentation will delve into Ghana's digital journey, results and prospects and will seek to encourage global brands to pursue digitalization as means to deliver grater value to clients while injecting more efficiency into their operations.
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Creating Ideas for a Sustainable Future: The Power of Creativity and Technology
Current challenges to humanity demand people-centered transformations that can shape our society for a better world, better life. Climate change, biodiversity and inequality are causing exponential disruption and citizens are calling for change. Business and brands are under pressure to respond. At Dentsu we believe that combined power of creativity, skills, technology and fusion of data, will definitely create a brighter, more sustainable future for everyone. Our experience confirms that through shared actions we can build value for society, as well as a profitable, sustainable and inclusive business.
Hitoshi Hamaguchi
Speaker
Executive Director, Dentsu Group Inchttps://storage.unitedwebnetwork.com/files/184/9549ea2b6f25aaaec7e84430c1ed67d1.jpg
Ballroom 1 & 2
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