Time | Session |
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16:40
17:00
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Can AI be a Creative Catalyst?
AI is everywhere, the flavour of the moment. And yet it is a puzzle. Can brands use AI for more than just creating pretty advertising imagery? How can companies use AI to solve issues that matter to stakeholders and consumers, and thus drive revenues while also driving brand affinity? Will AI go the way of the metaverse and Clubhouse, or will humanity in general, business in particular and advertisers in specific leverage this technology for next level results? A case driven approach with real-life Malaysian and international cases to provoke, pontificate and parley.
Sandeep Joseph
Speaker
CEO & Co-Founder, Ampersand Advisoryhttps://storage.unitedwebnetwork.com/files/184/04f7e61b15705537f06cfea7bc1102ee.jpg
Ballroom 1 & 2
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