How to Build a Culture of Creative Effectiveness

Culture is key when it comes to creative effectiveness. In this session, Paul Coxhill, President of Lions Insight, will share the highlights of a new framework developed from a research study by WARC, LIONS and the ANA on how culture within client organisations can unlock true marketing driven commercial impact. Paul will share best practice from brands who have excelled in this space and then will lead a panel discussion with leading marketers from the region.