Paul Coxhill COO, LIONS / President, LIONS Insight

Paul Coxhill
Paul has led the WARC business since 2018 when we joined Ascential. Prior to that, he worked in Marketing leadership roles for over 20 years and it’s now his mission to help all marketers to improve their effectiveness and to Make It WARC.

Day 2 - March 7, 2024 (Thursday)

Time Session
13:45
14:45
RE/CODING CREATIVITY FOR IMPACT (Part II)
  • How to Build a Culture of Creative Effectiveness
    Culture is key when it comes to creative effectiveness. In this session, Paul Coxhill, President of Lions Insight, will share the highlights of a new framework developed from a research study by WARC, LIONS and the ANA on how culture within client organisations can unlock true marketing driven commercial impact. Paul will share best practice from brands who have excelled in this space and then will lead a panel discussion with leading marketers from the region.
    Paul Coxhill Speaker COO, LIONS / President, LIONS Insighthttps://storage.unitedwebnetwork.com/files/184/72fac13b70f78ecc9e3f832da58a48a3.jpg
  • Dialogue: AI in Action in the Creative Industry
    Paul Coxhill Panellist COO, LIONS / President, LIONS Insighthttps://storage.unitedwebnetwork.com/files/184/72fac13b70f78ecc9e3f832da58a48a3.jpg
    Nazri Noran Panellist Chief Executive Officer, Media Prima Audiohttps://storage.unitedwebnetwork.com/files/1061/b3b369960837a1b6f6a663e624da4779.jpg
  • Powering Personalization through AI
    Customers and prospects expect personalization in their digital experiences and new AI tools now allow marketers to meet these expectations to drive business outcomes. We will share the S&P Global perspective on how we are building more personalization into our marketing programs to drive higher engagement, retention and revenue.
    Byron O'Dell Speaker Vice President Digital Marketing Technology & Analytics, S&P Globalhttps://storage.unitedwebnetwork.com/files/184/b35df1087d3bb3b89ad8f6a7e03ea5b8.jpg
Ballroom 1 & 2