Customers and prospects expect personalization in their digital experiences and new AI tools now allow marketers to meet these expectations to drive business outcomes. We will share the S&P Global perspective on how we are building more personalization into our marketing programs to drive higher engagement, retention and revenue.
Byron O'DellSpeakerVice President Digital Marketing Technology & Analytics, S&P Globalhttps://storage.unitedwebnetwork.com/files/184/b35df1087d3bb3b89ad8f6a7e03ea5b8.jpg