Byron O'Dell Vice President Digital Marketing Technology & Analytics, S&P Global

Byron O'Dell is the VP, Marketing Technology and Analytics at S&P Global, a leading Financial Services firm. In his current role, Byron works closely with the Enterprise and Divisional marketing teams to drive engagement, retention and revenue across all of the S&P Global products and markets. Byron O’Dell enjoys a good marketing challenge and has been developing strategies, executing programs and working to evolve the science and technology of marketing for over 20 years. Prior to S&P Global, Byron led the marketing efforts for IMI Precision Engineering, a large international engineering firm. He has also worked on the agency side of marketing, starting his career on the Chrysler automotive account in Detroit, Michigan. Byron has an extensive background in B2B demand generation marketing, buyers journey mapping, and management of a large marketing technology stacks. He holds a BS in Advertising degree from the University of Illinois-Champaign and an MBA from Regis University, Denver, Colorado. A lifelong learner, Byron has a passion for clever integrated marketing efforts to drive profitable, sustainable results. Byron lives in Denver, Colorado, USA.