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17:25
17:45
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The State of Marketing - A Playground of Possibilities
Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing—and particularly the intersection of creativity and technology. At this fireside chat with Tom Stein, Wendy shares her view of rapid evolutions in play and ahead…and amid them, the enduring role of human creativity.
Wendy Walker
Panellist
Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
Tom Stein
Panellist
Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
Ballroom 1 & 2
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17:50
18:25
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Creating Great: B2B Storms the World Stage
The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
Farrokh Madon
Panellist
Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
Fredrik Borestrom
Panellist
Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
TJ Lightwala
Panellist
Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2
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