TJ Lightwala Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Song

TJ Lightwala
A seasoned marketing consulting professional with 20 years’ experience in digital business strategy and product development for top line businesses and adjacencies. Have a history of successful team building and career development for talents in functions and multiple areas of digital expertise. Proven track record in development and launch of strategic ROI driven business marketing, data commercialization programs to drive online/offline customer acquisitions, increase retention and loyalty. Previous work remits, include GroupM MENA Digital, Mindshare MENA, Aegis Media Dentsu, KLM, FedEx and Bank of America-Merrill Lynch.

Day 2 - March 7, 2024 (Thursday)

Time Session
17:25
18:25
AI AS THE "FORCE FOR GOOD" ALL ASPECTS OF BUSINESS & LIFE
  • The State of Marketing - A Playground of Possibilities
    Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing
    Wendy Walker Panellist Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
    Tom Stein Panellist Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Creating Great: B2B Storms the World Stage
    The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
    Farrokh Madon Panellist Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    TJ Lightwala Panellist Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2