Fredrik Borestrom Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Global

Fredrik Borestrom
Fredrik leads LinkedIn’s agency development team across international markets in EMEA and LATAM, namely Germany, Austria, Switzerland, the Netherlands, Spain, Israel, Brazil and the MENA region. At LinkedIn, the team Fredrik leads empowers agencies and brands to reach, engage and convert their professional audience at scale. As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, support consumer choice and education and professional development across the industry. Fredrik has been involved with the IAA UK since 2008, having held numerous roles and have been president since 2017. He was also recognized as an IAA Champion in the 2015 IAA Inspire Awards. Fredrik boasts almost 20 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, Odyssey Mobile Marketing and Phunware Inc. Notably, he had a key management role and co-founder status in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014.

Day 2 - March 7, 2024 (Thursday)

Time Session
17:25
18:25
AI AS THE "FORCE FOR GOOD" ALL ASPECTS OF BUSINESS & LIFE
  • The State of Marketing - A Playground of Possibilities
    Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing
    Wendy Walker Panellist Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
    Tom Stein Panellist Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Creating Great: B2B Storms the World Stage
    The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
    Farrokh Madon Panellist Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    TJ Lightwala Panellist Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2

Day 3 - March 8, 2024 (Friday)

Time Session
14:20
16:45
Educational Track
  • Inaugurating the Education Track
    John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
  • Panel Discussion/ Fireside Chat on the
    John D. Chacko Panellist Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Panellist Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    Milan Agnihotri Panellist Client Partner, Dentsu Malaysiahttps://storage.unitedwebnetwork.com/files/1061/96a71fbf860ee2f27aa242dee81eb977.png
  • Understanding the Current Sustainable Purchase Behaviour and the Future Research Directions.
    Dr Dwarik Prasad Uniyal
  • Linking the Dots for Sustainability
    Exploring How Psychosocial Safety Climate Influences Job Satisfaction and Performance via Work Engagement Among Academics
    Dr Kia Hui Gan
  • The Changing Role of Brands in the Post-Pandemic Landscape.
    Dr. Shaun Cheah
  • Gendered narratives and cultural shifts
    A qualitative study on decadal changes in community alcohol consumption.
    Dr Tan Ming Gui
  • AI Is Elevating Expectations on Personalisation
    Dr Milan Agnihotri
  • Working with Neurodivergent Workforce: How To Identify Neuro Divergent Candidates
    Dr. Amit Phillora
  • Development and Evaluation of Virtual Patient Via Chatbot for Improving Dianostic Skills Pulpal Pathology in Dental Students
    Prebha Manickam
FR 10