The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
Fredrik BorestromPanellistDirector International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
TJ LightwalaPanellistManaging Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg