RE/CODING CREATIVITY FOR IMPACT (Part II)

Culture is key when it comes to creative effectiveness. In this session, Paul Coxhill, President of Lions Insight, will share the highlights of a new framework developed from a research study by WARC, LIONS and the ANA on how culture within client organisations can unlock true marketing driven commercial impact. Paul will share best practice from brands who have excelled in this space and then will lead a panel discussion with leading marketers from the region.

Customers and prospects expect personalization in their digital experiences and new AI tools now allow marketers to meet these expectations to drive business outcomes. We will share the S&P Global perspective on how we are building more personalization into our marketing programs to drive higher engagement, retention and revenue.