Carol Schuster SVP Marketing & Business Information, Lafayette 148 New York

Carol Schuster is the SVP Marketing and Business Information at Lafayette 148 New York, a leading luxury women’s fashion retailer. She joined Lafayette 148 New York in 2012 to launch the Company’s first retail stores in China. Today, she leads marketing and digital transformation of the Company, a unique combination whose time has come in a digital age where consumer adoption is driving accelerated change in the retail world. Carol’s background is in global business and marketing with a track record building brands for leading Fortune 500 companies. Her career has spanned agency and client working across the globe living in Europe, North America and Asia dedicated to helping companies with their global expansion as they enter new markets, businesses, and capabilities. Prior to joining Lafayette 148 New York, Carol held the role of Worldwide SVP/CMO Marketing for Royal Caribbean International, the leading global cruise brand, where she launched Quantum of the Seas, the first truly Smart Ship in the industry. Carol started her career in advertising at J. Walter Thompson in Germany helping American brands enter Europe. After the Berlin Wall came down, she started-up the Central & Eastern European global network for the D’Arcy Masius Benton & Bowles Advertising Agency. In 1996, she returned to New York as its EVP Managing Director to lead its flagship office and the global Procter & Gamble business. In 2002, she joined Ogilvy & Mather as Senior Partner/Global Managing Director leading global client’s businesses. An explorer at heart, Carol received her MBA in Global Management from Thunderbird Graduate School of Global Business and first went to Beijing as a Graduate Student. She attended University of Illinois, where she received a Liberal Arts Degree in Germanic Language & Literature and a minor in Chinese and Economics. Carol is a David Rockefeller Fellow for the NYC Partnership, Global Secretary for the International Advertising Association and North American Chapter President.

Day 3 - March 8, 2024 (Friday)

Time Session
10:55
12:15
RE/CODING ORGANISATIONAL CULTURE FOR AN INCLUSIVE LEADERSHIP (Part II)
  • SeeHer: Gender Equality Best Practices is a Business Growth Driver
    SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. Join us on International Women's Day, as we invite the global marketing and advertising industries to help us eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer
    Christine Guilfoyle Speaker President, SeeHerhttps://storage.unitedwebnetwork.com/files/1061/66da41cba4d0b82f2e8a59e875e0854c.png
  • Empowering Women From Head to Toe
    How a fashion company is empowering women at an early age that with substance and style they have the power to transform themselves, the communities they live in and the world around them.
    Carol Schuster Speaker SVP Marketing & Business Information, Lafayette 148 New Yorkhttps://storage.unitedwebnetwork.com/files/184/50be630ecd8fae5adf06aa502c6001f3.png
  • Diversity & Inclusion as Growth Drivers
    Explore the transformative power of "Diversity, Equity, and Inclusion as Growth Drivers" in our cross-cultural panel. Three experts representing Europe, Africa and APAC will delve into how embracing diversity fosters innovation, enhances organizational resilience, and propels sustainable growth. From inclusive leadership to equitable practices, our discussion will illuminate the symbiotic relationship between diversity and prosperity. Join us for a thought-provoking exploration of how these fundamental values not only contribute to a more just society but also serve as catalysts for business success in an ever-evolving global landscape.
    Dagmara Szulce Panellist Managing Director, International Advertising Associationhttps://storage.unitedwebnetwork.com/files/184/618f4451043b0897b73ae53f00f4fbae.jpeg
    Dorota N. Haller Panellist Client Solutions Director, Ringier Axel Springerhttps://storage.unitedwebnetwork.com/files/1061/eb7a7a70acbc4ea7cd6a956038ad6dc6.jpg
    Khensani Nobanda Panellist Group Executive For Group Marketing And Corporate Affairs, Nedbankhttps://storage.unitedwebnetwork.com/files/1061/d1806ff45803ffad4335e8c9013867db.png
    Nini Yusof Panellist CEO, Media Prima TV Networkshttps://storage.unitedwebnetwork.com/files/1061/639bf6292998b2fbc924c7b79a28db9a.jpg
Ballroom 1 & 2