Dagmara Szulce Managing Director, International Advertising Association

Dagmara Szulce
Dagmara joined the International Advertising Association (IAA) in 2017 as the Global Executive Director in charge of overseeing the IAA business across 56 countries. As a global leader in the marketing and communications industry, she believes social and environmental responsibility are as important as profit. She has used this belief system to transform the IAA brand and it's culture over the last 4 years. Prior to joining IAA, Dagmara was the President and Founder of Dagmara Szulce LLC, a marketing services consultancy focused on partnering with CMOs and CEOs in the luxury, fashion, beauty, real estate and private equity sectors to build purpose-driven brands. Dagmara has a 22 year track record building & transforming category leading brands globally and in the US. She has unique expertise in crafting living brand ecosystems with a key objective of igniting ongoing consumer desire and irrational loyalty. Her Clients included: P&G, Unilever, Pfizer, Frederic Fekkai, Nespresso, Estee Lauder, Ralph Lauren, Taylor Swift Fragrance, The Diamond Trading Company/DeBeers, Steinway & Sons, The Corcoran Real Estate Group, Roberta Roller Rabbit. She is a board member at ACT Responsible, MBA teacher at Baruch College, speaker and advisor to CMOs/CEOs.

Day 3 - March 8, 2024 (Friday)

Time Session
10:55
12:15
  • SeeHer: Gender Equality Best Practices is a Business Growth Driver
    SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. Join us on International Women's Day, as we invite the global marketing and advertising industries to help us eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer
    Christine Guilfoyle Speaker President, SeeHerhttps://storage.unitedwebnetwork.com/files/1061/66da41cba4d0b82f2e8a59e875e0854c.png
  • Empowering Women From Head to Toe
    How a fashion company is empowering women at an early age that with substance and style they have the power to transform themselves, the communities they live in and the world around them.
    Carol Schuster Speaker SVP Marketing & Business Information, Lafayette 148 New Yorkhttps://storage.unitedwebnetwork.com/files/184/50be630ecd8fae5adf06aa502c6001f3.png
  • Diversity & Inclusion as Growth Drivers
    Explore the transformative power of "Diversity, Equity, and Inclusion as Growth Drivers" in our cross-cultural panel. Three experts representing Europe, Africa and APAC will delve into how embracing diversity fosters innovation, enhances organizational resilience, and propels sustainable growth. From inclusive leadership to equitable practices, our discussion will illuminate the symbiotic relationship between diversity and prosperity. Join us for a thought-provoking exploration of how these fundamental values not only contribute to a more just society but also serve as catalysts for business success in an ever-evolving global landscape.
    Dagmara Szulce Panellist Managing Director, International Advertising Associationhttps://storage.unitedwebnetwork.com/files/184/618f4451043b0897b73ae53f00f4fbae.jpeg
    Dorota N. Haller Panellist Client Solutions Director, Ringier Axel Springerhttps://storage.unitedwebnetwork.com/files/1061/eb7a7a70acbc4ea7cd6a956038ad6dc6.jpg
    Khensani Nobanda Panellist Group Executive For Group Marketing And Corporate Affairs, Nedbankhttps://storage.unitedwebnetwork.com/files/1061/d1806ff45803ffad4335e8c9013867db.png
    Nini Yusof Panellist CEO, Media Prima TV Networkshttps://storage.unitedwebnetwork.com/files/1061/639bf6292998b2fbc924c7b79a28db9a.jpg
Ballroom 1 & 2
14:20
16:40
  • The Silent Pandemic: Prioritise Mental Health for a Better World, Better Life.
    The silent pandemic of mental health is a crisis that affects us all. It is a pandemic that knows no boundaries and leaves no community untouched. It has been gradually advancing, frequently eclipsed by more conspicuous dangers.This pertains to the concerning increase in mental health disorders, impacting people from various age groups, backgrounds, and lifestyles. As we contend with the opportunities and challenges of rapid technological advancements like AI in Industry 4.0, it is crucial to acknowledge the importance of mental health and confront it with the necessary compassion and immediacy.
    Synthia Surin Panellist Regional Director, ICCHP Asiahttps://storage.unitedwebnetwork.com/files/184/d65862a2202793a78b21bd906c29063f.jpg
    Santharuban Thurai Sundaram Panellist Chief Executive Officer, Etika Grouphttps://storage.unitedwebnetwork.com/files/184/e222113fef628963fc4ecc6cafae0e95.jpg
    Ismail Baba Panellist Professor, School of Social Sciences, University Sains Malaysia (USM)https://storage.unitedwebnetwork.com/files/184/8ddcef7802ee4e7a70d4eefced4aa505.jpg
    Richard Kong Panellist Adjunct Professor, Research Centre for Oceans and Human Health, Shenzhen Research Institutehttps://storage.unitedwebnetwork.com/files/184/6f01659fa621167e6ea8664de1c88ca1.jpg
  • Recoding Associations for Future Relevance
    Business associations have been around for more than a millennium and have become an integral part of the global business community and economy. These associations protected the interests of its members and contributed towards their business growth. They have survived, thrived and operated in an environment that could be predicted and controlled in terms of regulations and operational limitations. This panel discussion will bring out the strategies these associations need to adopt to stay relevant in the current borderless world where opportunities and challenges are unpredictable.
    Dagmara Szulce Panellist Managing Director, International Advertising Associationhttps://storage.unitedwebnetwork.com/files/184/618f4451043b0897b73ae53f00f4fbae.jpeg
    Eileen Ooi Panellist President Malaysia Digital Association, CEO Omnicom Media Group Malaysiahttps://storage.unitedwebnetwork.com/files/1061/fa1980d3968a8c960b19e89c12f8bf4f.jpg
    S.Mareshvaran A/L S.Starling Panellist Group Chief Executive Officer, Redberry Sdn. Bhd. President of Outdoor Advertising Association Malaysia (OAAM)https://storage.unitedwebnetwork.com/files/184/bb308b576faaa5b891c9d79f640483bd.jpg
    Winnie Chen-Head Panellist Partner - Head of iProspect Malaysia, Media Specialist Association (MSA) Malaysia Council Memberhttps://storage.unitedwebnetwork.com/files/1061/46c892f66ed4d34cc18c5a5fc2cb71ea.jpg
  • Empowering Women Beyond Business: The Impact of Women in Social Sphere
    This panel aims to explore the significant contributions of women in the field of social work and their role in creating positive change in communities. It will delve into the intersectionality of women's experiences, leadership, and the transformative power of social work beyond traditional business settings. Panelists will share insights, experiences, and success stories, highlighting the unique ways women are making a difference in addressing social issues, advocating for justice, and fostering community well-being. The discussion will also touch upon challenges faced by women in social work and strategies for fostering inclusivity and equality within the profession. Overall, the panel aims to inspire and celebrate the incredible impact of women in social work, recognizing their vital role in shaping a more compassionate and equitable society leading to better world, better life for all.
    Datin Dr. Hasnorliza Abu Hassan Panellist Director, Adla Group Sdn Bhdhttps://storage.unitedwebnetwork.com/files/1061/d096444ba7c3ae8e5b2051323e6f802c.jpeg
    Bavani Periasamy Panellist Professional Keynote Speaker, Coach & Facilitatorhttps://storage.unitedwebnetwork.com/files/184/b2c6c840ec820ed1c6c98c7d9f13a1cd.png
    Datin. Dr. (h.c) Hartini binti Osman Panellist Director, President & Group Managing Director, Prihatin Ehsan Holdings Sdn Bhdhttps://storage.unitedwebnetwork.com/files/184/d4d4f7c46a3e9fd0b7a5b3378c3397f8.png
    Dato' Ong Bee Leng Panellist Chief Executive Officer, PWDChttps://storage.unitedwebnetwork.com/files/184/52a6e783de3a13e2264e9c69e3c5a7c7.png
    Jennifer Ong Panellist Founder, HAPA® Grouphttps://storage.unitedwebnetwork.com/files/184/d82f1b1fbb9d7f342d026da3ff91fa68.jpg
  • 2024 DigiAsia Taipei Roadshow
    With the aim of creating the Asia
    Gary Chi Speaker President, IAA Chinese Taipei Chapterhttps://storage.unitedwebnetwork.com/files/184/14e5c164bf66acd64741376e0053f1d6.jpg
    Robin Lu Speaker Chairman, Taipei Association of Advertising Agencies; CEO, Dentsu Media Taiwan, dentsu X Taiwanhttps://storage.unitedwebnetwork.com/files/184/4d9371addca226a420881cf6b93ec27a.jpg
Ballroom 1 & 2