Mediha Mahmood is a legal and regulatory professional with cumulative 20 years of post-qualified experience in top legal firms and public listed companies, including Shearn Delamore & Co, PricewaterhouseCoopers Malaysia, ASTRO, and AirAsia Digital. Adept at navigating regulatory landscapes, shaping policies and managing strategic collaborations, Mediha is currently the CEO of the Communications and Multimedia Content Forum (CMCF). Since taking up the leadership role at CMCF, she has spearheaded its complete rebranding and led the revamp of the Content Code, with nationwide involvement of industry players, policy-makers, and members of the public. She recently led efforts with international Online Curated Content (OCC) service providers in publishing 'The OCC Guidelines', designed as a supportive tool for all OCC service providers in Malaysia.        
        
        
    
        
        Day 2 - March 7, 2024 (Thursday)
    
    
        | Time | 
        Session | 
            
                                 | 
                            
                            
                        | 
                            
                                                         11:10 
                            
                                                        12:10 
                                                     | 
                                                                
                        
                            
                            
                                                                                                                             
                            
                            
                            
                            
                            
                                                            
                                                                            - 
                                            
                                                
                                                
                                                                                             
                                            
                                                                                        
                                                Exploring the interaction between humans and generative AI in creative fields. Discussing real-world examples where this collaboration enhances innovation. Addressing ethical considerations and strategies for effective human-AI creative synergy. Highlighting the potential for expanded creative boundaries and responsible AI use.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Aleksandra Przegalinska
                                                            Speaker
                                                                                                                        Vice Rector, Kozminski Universityhttps://storage.unitedwebnetwork.com/files/184/1aeba128b76aa75beefa1dd143d10f72.jpg
                                                                                                                     
                                                                                                     
                                                                                     
                                                                            - 
                                            
                                                
                                                
                                                                                             
                                            
                                                                                        
                                                The use of AI in advertising presents enormous opportunities. As technology and adoption evolve, however, new legal and public policy issues emerge. In this panel discussion, we'll explore how to take advantage of AI while navigating the legal risks, in a rapidly evolving landscape.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Jeffrey Greenbaum
                                                            Moderator
                                                                                                                        Managing Partner, Frankfurt Kurnit Klein & Selzhttps://storage.unitedwebnetwork.com/files/184/82ad285a8f6b60b0416bbff2ee0b5835.jpeg
                                                                                                                     
                                                                                                            
                                                            Alexander Smith
                                                            Panellist
                                                                                                                        Head of Corporate Affairs, Knowledge and Information Products, Googlehttps://storage.unitedwebnetwork.com/files/184/21641fd9e9adb2c1a7e3289b8800d230.png
                                                                                                                     
                                                                                                            
                                                            Mediha Mahmood
                                                            Panellist
                                                                                                                        CEO, Communications and Multimedia Content Forum, Malaysiahttps://storage.unitedwebnetwork.com/files/1061/c07c4e6ac00ee54d101352e4caac68f8.jpeg
                                                                                                                     
                                                                                                            
                                                            Peri Fluger
                                                            Panellist
                                                                                                                        General Counsel, Ruder Finnhttps://storage.unitedwebnetwork.com/files/184/0b0ef9a1f57cf12119510067f1233ec6.jpg
                                                                                                                     
                                                                                                     
                                                                                     
                                                                     
                            
                                                            
                                    Ballroom 1 & 2                                 
                                                     
                     |