Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and social media and other online platforms on advertising and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance. In 2023, Best Lawyers in America named him “Advertising Lawyer of the Year” for the New York metro-area for the third time.
Mr. Greenbaum counsels clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, influencers and social media, artificial intelligence and other emerging technology, sweepstakes and promotions, SAG-AFTRA, network and other media clearance, and global clearance.
        
        
        
    
        
        Day 2 - March 7, 2024 (Thursday)
    
    
        | Time | 
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                                                         11:10 
                            
                                                        12:10 
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                                                Exploring the interaction between humans and generative AI in creative fields. Discussing real-world examples where this collaboration enhances innovation. Addressing ethical considerations and strategies for effective human-AI creative synergy. Highlighting the potential for expanded creative boundaries and responsible AI use.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Aleksandra Przegalinska
                                                            Speaker
                                                                                                                        Vice Rector, Kozminski Universityhttps://storage.unitedwebnetwork.com/files/184/1aeba128b76aa75beefa1dd143d10f72.jpg
                                                                                                                     
                                                                                                     
                                                                                     
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                                                The use of AI in advertising presents enormous opportunities. As technology and adoption evolve, however, new legal and public policy issues emerge. In this panel discussion, we'll explore how to take advantage of AI while navigating the legal risks, in a rapidly evolving landscape.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Jeffrey Greenbaum
                                                            Moderator
                                                                                                                        Managing Partner, Frankfurt Kurnit Klein & Selzhttps://storage.unitedwebnetwork.com/files/184/82ad285a8f6b60b0416bbff2ee0b5835.jpeg
                                                                                                                     
                                                                                                            
                                                            Alexander Smith
                                                            Panellist
                                                                                                                        Head of Corporate Affairs, Knowledge and Information Products, Googlehttps://storage.unitedwebnetwork.com/files/184/21641fd9e9adb2c1a7e3289b8800d230.png
                                                                                                                     
                                                                                                            
                                                            Mediha Mahmood
                                                            Panellist
                                                                                                                        CEO, Communications and Multimedia Content Forum, Malaysiahttps://storage.unitedwebnetwork.com/files/1061/c07c4e6ac00ee54d101352e4caac68f8.jpeg
                                                                                                                     
                                                                                                            
                                                            Peri Fluger
                                                            Panellist
                                                                                                                        General Counsel, Ruder Finnhttps://storage.unitedwebnetwork.com/files/184/0b0ef9a1f57cf12119510067f1233ec6.jpg
                                                                                                                     
                                                                                                     
                                                                                     
                                                                     
                            
                                                            
                                    Ballroom 1 & 2                                 
                                                     
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