Peri Fluger, General Counsel at Ruder Finn, Inc., a global public relations, marketing, communications, and creative agency, serves as the chief legal advisor to all of Ruder Finn’s global public relations, marketing, communications, and creative agencies. With a diverse skill set that encompasses public relations, communications, advertising, marketing (including social media and influencer marketing), entertainment, intellectual property, and corporate law, he provides invaluable legal guidance to the organization, ensuring compliance and fostering innovation. Mr. Fluger previously held the position of Senior Counsel II at Re:Sources, a Publicis Groupe Company, and as Senior Corporate Counsel at Ketchum, Inc., where he managed and negotiated all legal matters for a portfolio of public relations, marketing, and communication agencies. His responsibilities included drafting and negotiating talent and influencer deals, providing risk management counsel on marketing and social media platforms, and handling a wide range of legal agreements. Recognized for his outstanding contributions to the legal field, Peri Fluger was voted one of the Top 50 Attorneys of
New York for 2023 by Attorney Intel.
Day 2 - March 7, 2024 (Thursday)
Time |
Session |
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11:10
12:10
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Generative and Collaborative AI & the Creative Work
Exploring the interaction between humans and generative AI in creative fields. Discussing real-world examples where this collaboration enhances innovation. Addressing ethical considerations and strategies for effective human-AI creative synergy. Highlighting the potential for expanded creative boundaries and responsible AI use.
Aleksandra Przegalinska
Speaker
Vice Rector, Kozminski Universityhttps://storage.unitedwebnetwork.com/files/184/1aeba128b76aa75beefa1dd143d10f72.jpg
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Panel Discussion: AI & Advertising - Navigating the Legal and Policy Issues
The use of AI in advertising presents enormous opportunities. As technology and adoption evolve, however, new legal and public policy issues emerge. In this panel discussion, we'll explore how to take advantage of AI while navigating the legal risks, in a rapidly evolving landscape.
Jeffrey Greenbaum
Moderator
Managing Partner, Frankfurt Kurnit Klein & Selzhttps://storage.unitedwebnetwork.com/files/184/82ad285a8f6b60b0416bbff2ee0b5835.jpeg
Alexander Smith
Panellist
Head of Corporate Affairs, Knowledge and Information Products, Googlehttps://storage.unitedwebnetwork.com/files/184/21641fd9e9adb2c1a7e3289b8800d230.png
Mediha Mahmood
Panellist
CEO, Communications and Multimedia Content Forum, Malaysiahttps://storage.unitedwebnetwork.com/files/1061/c07c4e6ac00ee54d101352e4caac68f8.jpeg
Peri Fluger
Panellist
General Counsel, Ruder Finnhttps://storage.unitedwebnetwork.com/files/184/0b0ef9a1f57cf12119510067f1233ec6.jpg
Ballroom 1 & 2
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