Sasan Saeidi Global Chief Business Officer, VML

Sasan is a strategist by trait and has spent most of his career focusing on international markets and building global brands. In his latest role at VML, the largest creative agency in the world, Sasan is the Global Client Leader for a portfolio of global brands - and leads the global relationship and consults some of the biggest brands in the world, including Coca-Cola, Samsung, and Kyndryl. Sasan was recently the CEO of Wunderman Thompson New York & held multiple Global Client Leadership roles overseeing brands such as Coca-Cola and Nestlé for many years. Some of his previous roles include Regional CEO of J. Walter Thompson, Group Managing Director at McCann, and other management and strategy roles at BBDO, Saatchi & Saatchi Canada, and FCB Canada. He is currently the IAA World President & Chairman. The International Advertising Association (IAA) is the oldest and largest industry association in the world. He has received a master’s degree in “Artificial Intelligence and Machine Learning in Business” from the Saïd Business School at the University of Oxford. But his proudest achievement is being a dad to Sammy and Alexander.