John D. Chacko Chairman of IAA World Congress, President of IAA Malaysia

John D. Chacko
John is a 40-year veteran of Branding and Marketing and started his marketing career in Kraft Foods Australia as Marketing Director before joining Coca-Cola where he was Director of Marketing for several divisions internationally based in London, Venezuela, Thailand, Morocco, Egypt & Hong Kong before returning to Malaysia under the Malaysian Talent Corporation Program in to be CMO & CEO/ MD for Khazanah National entities- Proton Holdings and LeapEd. He has served as Judge, Jury Chairman for the Malaysian Effie Awards, Judge for the Malaysian APPIES Awards and CMO Awards. He was President of the Australian Marketing Institute, Victoria and is currently President of the International Advertising Association ( IAA) Malaysia, Global VP IAA Education and IAA World Board Director. John is a recipient of the IAA Global Compass Champion award. He is also Adjunct Professor at UiTM Faculty of Communication and Media Studies, and Chairman of the IAA 45th World Congress to be held in Penang, Malaysia in 2024.

Day 1 - March 6, 2024 (Wednesday)

Time Session
09:15
10:15
Opening Ceremony
  • Introduction & welcome
  • Welcome Speech by Organizing Committee Chairperson
    John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
  • Inauguration Speech by IAA Global President and Chairman
    Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
  • Officiation of the 45th IAA World Congress, Penang
    The Right Honorable Chow Kon Yeow Moderator Chief Minister of Penanghttps://storage.unitedwebnetwork.com/files/184/b2146ba50f431f1eca37ed86f1a34ece.jpg
Ballroom 1 & 2

Day 3 - March 8, 2024 (Friday)

Time Session
14:20
16:45
Educational Track
  • Inaugurating the Education Track
    John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
  • Panel Discussion/ Fireside Chat on the “Education and Educators as foundation pillars for Re:Code"
    John D. Chacko Panellist Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Panellist Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    Milan Agnihotri Panellist Client Partner, Dentsu Malaysiahttps://storage.unitedwebnetwork.com/files/1061/96a71fbf860ee2f27aa242dee81eb977.png
  • Understanding the Current Sustainable Purchase Behaviour and the Future Research Directions.
    Dr Dwarik Prasad Uniyal
  • Linking the Dots for Sustainability
    Exploring How Psychosocial Safety Climate Influences Job Satisfaction and Performance via Work Engagement Among Academics
    Dr Kia Hui Gan
  • The Changing Role of Brands in the Post-Pandemic Landscape.
    Dr. Shaun Cheah
  • Gendered narratives and cultural shifts
    A qualitative study on decadal changes in community alcohol consumption.
    Dr Tan Ming Gui
  • AI Is Elevating Expectations on Personalisation – from “Consumer Delight” to “Consumer Diktat”
    Dr Milan Agnihotri
  • Working with Neurodivergent Workforce: How To Identify Neuro Divergent Candidates
    Dr. Amit Phillora
  • Development and Evaluation of Virtual Patient Via Chatbot for Improving Dianostic Skills Pulpal Pathology in Dental Students
    Prebha Manickam
FR 10
17:40
18:00
Closing Ceremony & Congress Wrap Up
John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
Ballroom 1 & 2