Luca Destefanis VP, Marketing, Kyndryl

Luca Destefanis
Luca Destefanis is VP of Marketing at Kyndryl, leading global Campaigns and Digital. A senior marketing executive with strong business background, rooted in 25 years of international experience across Asia, Europe and US, Luca transforms organizations, develops talents, and simplifies complexity to create purpose-driven brands and drive business impact. Known for continuously challenge the status quo, Luca has built the Customer Experience Management offering in IBM EMEA; worked in partnership with Zayed University in Dubai to launch Smartsquare, an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models; built the IBM Services brand in APAC. In Kyndryl, Luca is now focused on nurturing an amazing pool of talents, aligning central and country teams on a mission to drive reputation, relationship and revenue. In addition to his role in Kyndryl, Luca is an active Advisory Board member (Joye.ai, ViaRT, CMO Council), and a jury member for the APAC Effie Awards. Passionate about exploring trends in contemporary art and everything wellness, Luca lived and worked in New York, Milano and Shanghai before moving to Singapore, where he currently resides with his family.

Day 1 - March 6, 2024 (Wednesday)

Time Session
17:05
18:10
RE/CODING THE B2B DECADE
  • The B2B Decade
    Tom Stein Speaker Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Systemic Sustainability: The B2B Superpower
    Leslie Beckman, Founder of The Eco-Marketing Project, has been at the forefront of building sustainable, regenerative brands. Join Leslie and her panelists as they discuss the often-overlooked, systemic and, thus, supersized role B2B businesses have in the drive to sustainability at scale.
    Leslie Beckman Panellist Founder, The Eco-Marketing Projecthttps://storage.unitedwebnetwork.com/files/184/ca14c081188846b979e6574dc5a7237e.png
    Andy Wilson Panellist Senior Consultant, MSQ/Sustainhttps://storage.unitedwebnetwork.com/files/184/9cbfd47d25db4990b49c6ac1d6297934.jpg
    Byron O'Dell Panellist Vice President Digital Marketing Technology & Analytics, S&P Globalhttps://storage.unitedwebnetwork.com/files/184/b35df1087d3bb3b89ad8f6a7e03ea5b8.jpg
  • Asia
    David Haigh and Brand Finance, together with IAA and Stein IAS, launched the first-ever Global Most Valuable B2B Brands Index in 2023. The second annual index is being released this year in April. Stealing a march, David will reveal the most valuable B2B brands in Asia, including endemic brands and global brands focused on the region. A panel discussion will follow addressing the progression of B2B in-region.
    David Haigh Panellist Founder & CEO, Brand Financehttps://storage.unitedwebnetwork.com/files/184/9f098509c0b4d04997647620b215f568.jpg
    Edward Pank Panellist Managing Director, WARC APAC, SVP LIONS Divisionhttps://storage.unitedwebnetwork.com/files/1061/a8e7d6d87c47cc6bb7559f1cf4c4258e.jpg
    Luca Destefanis Panellist VP, Marketing, Kyndrylhttps://storage.unitedwebnetwork.com/files/184/62054d02b617d2a03beb009c8b442561.jpg
Ballroom 1 & 2