Edward Pank Managing Director, WARC APAC, SVP LIONS Division

Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace, while generating new content with initiatives like the WARC Awards for Asian Strategy, In 2019, the business opened a new China office located in Shanghai, along with strategic partnerships in key markets to help deliver faster growth. In January 2024, he took on the additional role of SVP LIONS Division APAC. Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at Word Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading integrated teams to develop launch campaigns around the world. Always a keen proponent of effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore. He has also judged for the Singapore Effies, Australia APG and MMA APAC awards, for whom he was additionally appointed as the Jury Chair for 2022. Ed is an evangelist for smarter insights and strategic thinking, who regularly brings to life WARC content at marketing conferences across Asia Pacific.