RE/CODING ORGANISATIONAL CULTURE FOR AN INCLUSIVE LEADERSHIP (Part I)

A glimpse of IAA’s advocacy, thought leadership and key KPIs for DEI including Gender Diversity.

As the most extensive audience amid Chinese-language media organizations overseas?Phoenix TV Group has alwaysfocusedonwomen's issues. On one hand, how do we use our international media advantage to tell the stories of Chinese women; ontheotherhand, how do we fulfill our media responsibilities to allow Chinese women to tell their own positive stories.

Enabling women to achieve their full potential - both in business and in the communities we serve - is not only a matter of social responsibility, morality, and legal compliance; it also makes excellent business sense. Knowing the facts around the role that women play in society and in households, we need to challenge ourselves as marketers to consider how much of our work is actually targeted at women? The future may be female, but are we geared efficiently as a marketing community to cater to that?