Sasan Saeidi Global Chief Business Officer, VML

Sasan is a strategist by trait and has spent most of his career focusing on international markets and building global brands. In his latest role at VML, the largest creative agency in the world, Sasan is the Global Client Leader for a portfolio of global brands - and leads the global relationship and consults some of the biggest brands in the world, including Coca-Cola, Samsung, and Kyndryl. Sasan was recently the CEO of Wunderman Thompson New York & held multiple Global Client Leadership roles overseeing brands such as Coca-Cola and Nestlé for many years. Some of his previous roles include Regional CEO of J. Walter Thompson, Group Managing Director at McCann, and other management and strategy roles at BBDO, Saatchi & Saatchi Canada, and FCB Canada. He is currently the IAA World President & Chairman. The International Advertising Association (IAA) is the oldest and largest industry association in the world. He has received a master’s degree in “Artificial Intelligence and Machine Learning in Business” from the Saïd Business School at the University of Oxford. But his proudest achievement is being a dad to Sammy and Alexander.

Day 1 - March 6, 2024 (Wednesday)

Time Session
09:15
10:15
Opening Ceremony
Ballroom 1 & 2

Day 2 - March 7, 2024 (Thursday)

Time Session
14:45
15:55
Teh Tarik Digital Networking Session for C-Suite
Closed-Door Program by Malaysian Digital Association
  • Arrival of guests and registration & welcome refreshments
  • Opening by Emcee
    Nicholas Sagau, MDA Council
  • Welcome Remarks & Sharing Updates on MDA Initiatives
    Eileen Ooi Speaker President Malaysia Digital Association, CEO Omnicom Media Group Malaysiahttps://storage.unitedwebnetwork.com/files/1061/fa1980d3968a8c960b19e89c12f8bf4f.jpg
  • Unlocking Growth: How AI Fuels Business and Accelerates Success
    The creative use of AI is the future of business transformation. This fireside chat explores the fusion of human and machine intelligence in driving unparalleled economic value. Key topics include examples of AI-powered business applications already available in the market and financial benefits, including improved efficiency, cost optimisation, and enhanced customer engagement. Discover how to unlock the immense potential of AI-powered to achieve strategic differentiation, accelerate innovation, and drive sustainable business success. We will be discussing AI beyond automation, Human AI collaboration, demystifying AI, Shillington the workforce, AI for good and accessibility/inclusivity of AI.
    Sasan Saeidi Panellist Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
    Ashran Ghazi Panellist CEO, Dattel Asia Sdn Bhdhttps://storage.unitedwebnetwork.com/files/184/33db33a3b5f8417fd060e00cde1acf0f.jpeg
    Kiron Kesav Panellist Chief Strategy Officer, Omnicom Media Group https://storage.unitedwebnetwork.com/files/184/0b9bbe2f9c90ea9bd4b6138eac8ccd31.jpeg
    Tan Lee Chin Panellist Group COO Media Chinese International (MCIL)https://storage.unitedwebnetwork.com/files/184/5e97b4558d3a698a3de648646008ace4.jpeg
  • Q&A Session
FR 10

Day 3 - March 8, 2024 (Friday)

Time Session
14:20
16:45
Educational Track
FR 10
17:40
18:00
Closing Ceremony & Congress Wrap Up
John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
Ballroom 1 & 2