Wendy Walker Vice President Marketing, Salesforce

Wendy Walker brings more than 25 years of interdisciplinary marketing experience spanning a variety of industries. Passionate about creativity & effectiveness, Wendy has devoted much of her career to building, growing, refreshing & transforming brands - from household names to start ups; and is known for her ability to drive creative effectiveness combined with operational excellence & strong commercial results. In her role at Salesforce, Wendy leads marketing across the region; helping businesses grow and connect with their customers, partners and employees. Wendy is also the Chair of The Marketing Society in Singapore; a global professional society of marketing leaders with bases including England, Scotland, Hong Kong, Singapore, United Arab Emirates and New York; with a mission to be the leading global community of the world’s smartest marketers raising the quality and importance of our profession and our impact on business, the economy and in society. Wendy has previously held global and regional positions for Intuit, iflix, Manulife, & Mindshare as Chief Growth Officer for Asia Pacific. Wendy regularly participates in industry award programs and was Global Jury President for WARC Effectiveness Awards in 2023, and Juror for the B2B Creative Category at the Cannes Lions Festival of Creativity in 2022. She also frequently contributes as chair or speaker at major advertising industry events. Wendy is based in Singapore.

Day 2 - March 7, 2024 (Thursday)

Time Session
17:25
18:25
AI AS THE "FORCE FOR GOOD" ALL ASPECTS OF BUSINESS & LIFE
  • The State of Marketing - A Playground of Possibilities
    Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing
    Wendy Walker Panellist Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
    Tom Stein Panellist Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Creating Great: B2B Storms the World Stage
    The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
    Farrokh Madon Panellist Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    TJ Lightwala Panellist Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2