Peri Fluger, General Counsel at Ruder Finn, Inc., a global public relations, marketing, communications, and creative agency, serves as the chief legal advisor to all of Ruder Finn’s global public relations, marketing, communications, and creative agencies. With a diverse skill set that encompasses public relations, communications, advertising, marketing (including social media and influencer marketing), entertainment, intellectual property, and corporate law, he provides invaluable legal guidance to the organization, ensuring compliance and fostering innovation. Mr. Fluger previously held the position of Senior Counsel II at Re:Sources, a Publicis Groupe Company, and as Senior Corporate Counsel at Ketchum, Inc., where he managed and negotiated all legal matters for a portfolio of public relations, marketing, and communication agencies. His responsibilities included drafting and negotiating talent and influencer deals, providing risk management counsel on marketing and social media platforms, and handling a wide range of legal agreements. Recognized for his outstanding contributions to the legal field, Peri Fluger was voted one of the Top 50 Attorneys of
New York for 2023 by Attorney Intel.
    
    
        Day 2 - March 7, 2024 (Thursday)
    
    
        | Time | 
        Session | 
            
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                                                         11:10 
                            
                                                        12:10 
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                                                Exploring the interaction between humans and generative AI in creative fields. Discussing real-world examples where this collaboration enhances innovation. Addressing ethical considerations and strategies for effective human-AI creative synergy. Highlighting the potential for expanded creative boundaries and responsible AI use.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Aleksandra Przegalinska
                                                            Speaker
                                                                                                                        Vice Rector, Kozminski Universityhttps://storage.unitedwebnetwork.com/files/184/1aeba128b76aa75beefa1dd143d10f72.jpg
                                                                                                                     
                                                                                                     
                                                                                     
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                                                The use of AI in advertising presents enormous opportunities. As technology and adoption evolve, however, new legal and public policy issues emerge. In this panel discussion, we'll explore how to take advantage of AI while navigating the legal risks, in a rapidly evolving landscape.                                             
                                                                                        
                                            
                                                                                            
                                                                                                            
                                                            Jeffrey Greenbaum
                                                            Moderator
                                                                                                                        Managing Partner, Frankfurt Kurnit Klein & Selzhttps://storage.unitedwebnetwork.com/files/184/82ad285a8f6b60b0416bbff2ee0b5835.jpeg
                                                                                                                     
                                                                                                            
                                                            Alexander Smith
                                                            Panellist
                                                                                                                        Head of Corporate Affairs, Knowledge and Information Products, Googlehttps://storage.unitedwebnetwork.com/files/184/21641fd9e9adb2c1a7e3289b8800d230.png
                                                                                                                     
                                                                                                            
                                                            Mediha Mahmood
                                                            Panellist
                                                                                                                        CEO, Communications and Multimedia Content Forum, Malaysiahttps://storage.unitedwebnetwork.com/files/1061/c07c4e6ac00ee54d101352e4caac68f8.jpeg
                                                                                                                     
                                                                                                            
                                                            Peri Fluger
                                                            Panellist
                                                                                                                        General Counsel, Ruder Finnhttps://storage.unitedwebnetwork.com/files/184/0b0ef9a1f57cf12119510067f1233ec6.jpg
                                                                                                                     
                                                                                                     
                                                                                     
                                                                     
                            
                                                            
                                    Ballroom 1 & 2                                 
                                                     
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