Farrokh Madon Chief Creative Officer APAC, MerkleB2B

In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. He has won Cannes Lions, a highly coveted D&AD Silver Nomination and the only Grand Prix in the history of the Effie Awards in Singapore. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. Farrokh is also a winner of the Creative Director Of The Year Award given by the Institute of Advertising Singapore, at its Hall Of Fame Awards. Outside advertising, Farrokh and his wife launched an ice cream brand that was rated as one of the Top 5 artisanal ice cream brands in Singapore by Channel NewsAsia. Farrokh has also written a novel. It briefly sat on the Top Sellers shelf of bookstores in Singapore.

Day 2 - March 7, 2024 (Thursday)

Time Session
17:25
18:25
AI AS THE "FORCE FOR GOOD" ALL ASPECTS OF BUSINESS & LIFE
  • The State of Marketing - A Playground of Possibilities
    Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing
    Wendy Walker Panellist Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
    Tom Stein Panellist Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Creating Great: B2B Storms the World Stage
    The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
    Farrokh Madon Panellist Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    TJ Lightwala Panellist Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2