Leslie Beckman Founder, The Eco-Marketing Project

Harnessing 25 years in marketing and strategy, leading innovative initiatives across data analytics, cybersecurity, IT hardware, export, non-profit, healthcare, and consumer retail, Leslie Beckman has grown businesses ranging from local start-ups to global corporations (living & working across the US, Australia, Singapore, China, Indonesia). This diversity in professional and geographical experience provides inspirational idea-generation to her work with businesses as well as her entrepreneurism, however it is her expertise in leveraging data that consistently drives success in these new initiatives. Beckman’s innate draw to sustainability issues propelled her to build The Eco-Marketing Project, providing free education and resources to enable professional marketers to lead more sustainably. This global web-based resource includes surveys, resources, articles and a rockin’ podcast supported by the Sisloff International Foundation. www.sisloff-intl.com Her achievements in driving results-driven change in marketing, sustainability, and strategic leadership have been awarded both locally and internationally.

Day 1 - March 6, 2024 (Wednesday)

Time Session
17:05
18:10
RE/CODING THE B2B DECADE
  • The B2B Decade
    Tom Stein Speaker Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Systemic Sustainability: The B2B Superpower
    Leslie Beckman, Founder of The Eco-Marketing Project, has been at the forefront of building sustainable, regenerative brands. Join Leslie and her panelists as they discuss the often-overlooked, systemic and, thus, supersized role B2B businesses have in the drive to sustainability at scale.
    Leslie Beckman Panellist Founder, The Eco-Marketing Projecthttps://storage.unitedwebnetwork.com/files/184/ca14c081188846b979e6574dc5a7237e.png
    Andy Wilson Panellist Senior Consultant, MSQ/Sustainhttps://storage.unitedwebnetwork.com/files/184/9cbfd47d25db4990b49c6ac1d6297934.jpg
    Byron O'Dell Panellist Vice President Digital Marketing Technology & Analytics, S&P Globalhttps://storage.unitedwebnetwork.com/files/184/b35df1087d3bb3b89ad8f6a7e03ea5b8.jpg
  • Asia
    David Haigh and Brand Finance, together with IAA and Stein IAS, launched the first-ever Global Most Valuable B2B Brands Index in 2023. The second annual index is being released this year in April. Stealing a march, David will reveal the most valuable B2B brands in Asia, including endemic brands and global brands focused on the region. A panel discussion will follow addressing the progression of B2B in-region.
    David Haigh Panellist Founder & CEO, Brand Financehttps://storage.unitedwebnetwork.com/files/184/9f098509c0b4d04997647620b215f568.jpg
    Edward Pank Panellist Managing Director, WARC APAC, SVP LIONS Divisionhttps://storage.unitedwebnetwork.com/files/1061/a8e7d6d87c47cc6bb7559f1cf4c4258e.jpg
    Luca Destefanis Panellist VP, Marketing, Kyndrylhttps://storage.unitedwebnetwork.com/files/184/62054d02b617d2a03beb009c8b442561.jpg
Ballroom 1 & 2