Eileen Ooi President Malaysia Digital Association, CEO Omnicom Media Group Malaysia

Nicholas Sagau, MDA Council

The creative use of AI is the future of business transformation. This fireside chat explores the fusion of human and machine intelligence in driving unparalleled economic value. Key topics include examples of AI-powered business applications already available in the market and financial benefits, including improved efficiency, cost optimisation, and enhanced customer engagement. Discover how to unlock the immense potential of AI-powered to achieve strategic differentiation, accelerate innovation, and drive sustainable business success. We will be discussing AI beyond automation, Human AI collaboration, demystifying AI, Shillington the workforce, AI for good and accessibility/inclusivity of AI.

The silent pandemic of mental health is a crisis that affects us all. It is a pandemic that knows no boundaries and leaves no community untouched. It has been gradually advancing, frequently eclipsed by more conspicuous dangers.This pertains to the concerning increase in mental health disorders, impacting people from various age groups, backgrounds, and lifestyles. As we contend with the opportunities and challenges of rapid technological advancements like AI in Industry 4.0, it is crucial to acknowledge the importance of mental health and confront it with the necessary compassion and immediacy.

Business associations have been around for more than a millennium and have become an integral part of the global business community and economy. These associations protected the interests of its members and contributed towards their business growth. They have survived, thrived and operated in an environment that could be predicted and controlled in terms of regulations and operational limitations. This panel discussion will bring out the strategies these associations need to adopt to stay relevant in the current borderless world where opportunities and challenges are unpredictable.

This panel aims to explore the significant contributions of women in the field of social work and their role in creating positive change in communities. It will delve into the intersectionality of women's experiences, leadership, and the transformative power of social work beyond traditional business settings. Panelists will share insights, experiences, and success stories, highlighting the unique ways women are making a difference in addressing social issues, advocating for justice, and fostering community well-being. The discussion will also touch upon challenges faced by women in social work and strategies for fostering inclusivity and equality within the profession. Overall, the panel aims to inspire and celebrate the incredible impact of women in social work, recognizing their vital role in shaping a more compassionate and equitable society leading to better world, better life for all.

With the aim of creating the Asia