Tom Stein Chief Brand Officer, Stein IAS

Tom has been a B2B marketing thought leader and evangelist for four decades. Tom’s passion has helped Stein IAS win ANA B2B Agency of the Year 10 times over 13 years and become the first agency to win the WARC Effectiveness Award for B2B at Cannes, back-to-back. Tom was a significant influence in the decision to launch a Creative B2B Lions at Cannes in 2022 and was named jury president in 2023. In 2017, Tom was among the first inductees into the ANA B-to-B Hall of Fame. He sits on the International Advertising Association (IAA) board and serves as Regional Director for North America. A scholarship at Baruch College recognizes Tom’s many contributions to the equitable advancement of the marketing profession.

Day 1 - March 6, 2024 (Wednesday)

Time Session
17:05
18:10
RE/CODING THE B2B DECADE
  • The B2B Decade
    Tom Stein Speaker Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Systemic Sustainability: The B2B Superpower
    Leslie Beckman, Founder of The Eco-Marketing Project, has been at the forefront of building sustainable, regenerative brands. Join Leslie and her panelists as they discuss the often-overlooked, systemic and, thus, supersized role B2B businesses have in the drive to sustainability at scale.
    Leslie Beckman Panellist Founder, The Eco-Marketing Projecthttps://storage.unitedwebnetwork.com/files/184/ca14c081188846b979e6574dc5a7237e.png
    Andy Wilson Panellist Senior Consultant, MSQ/Sustainhttps://storage.unitedwebnetwork.com/files/184/9cbfd47d25db4990b49c6ac1d6297934.jpg
    Byron O'Dell Panellist Vice President Digital Marketing Technology & Analytics, S&P Globalhttps://storage.unitedwebnetwork.com/files/184/b35df1087d3bb3b89ad8f6a7e03ea5b8.jpg
  • Asia
    David Haigh and Brand Finance, together with IAA and Stein IAS, launched the first-ever Global Most Valuable B2B Brands Index in 2023. The second annual index is being released this year in April. Stealing a march, David will reveal the most valuable B2B brands in Asia, including endemic brands and global brands focused on the region. A panel discussion will follow addressing the progression of B2B in-region.
    David Haigh Panellist Founder & CEO, Brand Financehttps://storage.unitedwebnetwork.com/files/184/9f098509c0b4d04997647620b215f568.jpg
    Edward Pank Panellist Managing Director, WARC APAC, SVP LIONS Divisionhttps://storage.unitedwebnetwork.com/files/1061/a8e7d6d87c47cc6bb7559f1cf4c4258e.jpg
    Luca Destefanis Panellist VP, Marketing, Kyndrylhttps://storage.unitedwebnetwork.com/files/184/62054d02b617d2a03beb009c8b442561.jpg
Ballroom 1 & 2

Day 2 - March 7, 2024 (Thursday)

Time Session
17:25
18:25
AI AS THE "FORCE FOR GOOD" ALL ASPECTS OF BUSINESS & LIFE
  • The State of Marketing - A Playground of Possibilities
    Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing
    Wendy Walker Panellist Vice President Marketing, Salesforcehttps://storage.unitedwebnetwork.com/files/1061/d7590f0d2d8f8639e20c3afe0dc0bb4f.jpg
    Tom Stein Panellist Chief Brand Officer, Stein IAShttps://storage.unitedwebnetwork.com/files/184/ccb1f732abd466f0b9d5ea4268006f17.jpg
  • Creating Great: B2B Storms the World Stage
    The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?
    Farrokh Madon Panellist Chief Creative Officer APAC, MerkleB2Bhttps://storage.unitedwebnetwork.com/files/184/5ef4ce2321035611356df9d5dc24808e.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    TJ Lightwala Panellist Managing Director, Lead for Growth, Clients & Data, Marketing Growth Markets Lead for Inclusion and Diversity, ME, Accenture Songhttps://storage.unitedwebnetwork.com/files/184/f3ffe8ac90b54f943649129126deef36.jpg
Ballroom 1 & 2