Program

Day 3 - March 8, 2024 (Friday)

Time Session
08:50
09:00
WELCOME & RECAP
09:00
10:15
  • 09:00
    09:05
    IAA Diversity, Equity & Inclusion Vision
    A glimpse of IAA’s advocacy, thought leadership and key KPIs for DEI including Gender Diversity.
    Sheba Nandkeolyar Speaker IAA Global Vice President, DE&I IAA Australia President CEO, MultiConnexions Grouphttps://storage.unitedwebnetwork.com/files/184/36a22ca3e9d0ed01c5edbb166f5eaf18.jpg
  • 09:05
    09:25
    Unity in Diversity: Women Empowering the World
    As the most extensive audience amid Chinese-language media organizations overseas?Phoenix TV Group has alwaysfocusedonwomen's issues. On one hand, how do we use our international media advantage to tell the stories of Chinese women; ontheotherhand, how do we fulfill our media responsibilities to allow Chinese women to tell their own positive stories.
    Chi XiaoYan Speaker Executive Director and Senior Vice President, Ifeng.com, Deputy Director of Marketing Management Committee, Phoenix TV Grouphttps://storage.unitedwebnetwork.com/files/184/501302e7fc921b6bb27377f1ea1b618b.jpg
  • 09:30
    09:50
    The Future is Female
    Enabling women to achieve their full potential - both in business and in the communities we serve - is not only a matter of social responsibility, morality, and legal compliance; it also makes excellent business sense. Knowing the facts around the role that women play in society and in households, we need to challenge ourselves as marketers to consider how much of our work is actually targeted at women? The future may be female, but are we geared efficiently as a marketing community to cater to that?
    Khensani Nobanda Speaker Group Executive For Group Marketing And Corporate Affairs, Nedbankhttps://storage.unitedwebnetwork.com/files/1061/d1806ff45803ffad4335e8c9013867db.png
  • 09:55
    10:15
    Re-coding Creativity Through the Lenses of Diversity, Equality and Inclusivity
    Simon Cook Speaker Chief Executive Officer, LIONShttps://storage.unitedwebnetwork.com/files/184/553caccf8f548deaf867afbdf2c119f8.jpg
Ballroom 1 & 2
10:35
10:55
Break
10:55
12:15
  • 10:55
    11:15
    SeeHer: Gender Equality Best Practices is a Business Growth Driver
    SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come. Join us on International Women's Day, as we invite the global marketing and advertising industries to help us eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer’s coalition of leaders is committed to setting the gender equality agenda for the industry and driving growth for their businesses. To help its members benchmark success and become catalysts for change, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming.
    Christine Guilfoyle Speaker President, SeeHerhttps://storage.unitedwebnetwork.com/files/1061/66da41cba4d0b82f2e8a59e875e0854c.png
  • 11:20
    11:40
    Empowering Women From Head to Toe
    How a fashion company is empowering women at an early age that with substance and style they have the power to transform themselves, the communities they live in and the world around them.
    Carol Schuster Speaker SVP Marketing & Business Information, Lafayette 148 New Yorkhttps://storage.unitedwebnetwork.com/files/184/50be630ecd8fae5adf06aa502c6001f3.png
  • 11:45
    12:15
    Diversity & Inclusion as Growth Drivers
    Explore the transformative power of "Diversity, Equity, and Inclusion as Growth Drivers" in our cross-cultural panel. Three experts representing Europe, Africa and APAC will delve into how embracing diversity fosters innovation, enhances organizational resilience, and propels sustainable growth. From inclusive leadership to equitable practices, our discussion will illuminate the symbiotic relationship between diversity and prosperity. Join us for a thought-provoking exploration of how these fundamental values not only contribute to a more just society but also serve as catalysts for business success in an ever-evolving global landscape.
    Dagmara Szulce Panellist Managing Director, International Advertising Associationhttps://storage.unitedwebnetwork.com/files/184/618f4451043b0897b73ae53f00f4fbae.jpeg
    Dorota N. Haller Panellist Client Solutions Director, Ringier Axel Springerhttps://storage.unitedwebnetwork.com/files/1061/eb7a7a70acbc4ea7cd6a956038ad6dc6.jpg
    Khensani Nobanda Panellist Group Executive For Group Marketing And Corporate Affairs, Nedbankhttps://storage.unitedwebnetwork.com/files/1061/d1806ff45803ffad4335e8c9013867db.png
    Nini Yusof Panellist CEO, Media Prima TV Networkshttps://storage.unitedwebnetwork.com/files/1061/639bf6292998b2fbc924c7b79a28db9a.jpg
Ballroom 1 & 2
12:20
13:00
  • 12:20
    12:40
    The Japanese State of Gender Equality in Advertising
    In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges towards inclusivity. Highlighting impactful case studies, it shows modest advancements through DE&I efforts, proving that small steps can lead to broader societal change. This presentation is both a call to action and an inspiration, emphasizing the importance of collective efforts in narrowing the profound gender gap.
    Yuko Furuichi Speaker President and CEO, Comexposium Japan K.K.https://storage.unitedwebnetwork.com/files/184/ba5ba1cb94b852879a1db3bcb7512ee0.jpg
Ballroom 1 & 2
13:00
14:20
LUNCH BREAK & FRIDAY PRAYER
14:20
16:40
  • 14:20
    15:00
    The Silent Pandemic: Prioritise Mental Health for a Better World, Better Life.
    The silent pandemic of mental health is a crisis that affects us all. It is a pandemic that knows no boundaries and leaves no community untouched. It has been gradually advancing, frequently eclipsed by more conspicuous dangers.This pertains to the concerning increase in mental health disorders, impacting people from various age groups, backgrounds, and lifestyles. As we contend with the opportunities and challenges of rapid technological advancements like AI in Industry 4.0, it is crucial to acknowledge the importance of mental health and confront it with the necessary compassion and immediacy.
    Synthia Surin Panellist Regional Director, ICCHP Asiahttps://storage.unitedwebnetwork.com/files/184/d65862a2202793a78b21bd906c29063f.jpg
    Santharuban Thurai Sundaram Panellist Chief Executive Officer, Etika Grouphttps://storage.unitedwebnetwork.com/files/184/e222113fef628963fc4ecc6cafae0e95.jpg
    Ismail Baba Panellist Professor, School of Social Sciences, University Sains Malaysia (USM)https://storage.unitedwebnetwork.com/files/184/8ddcef7802ee4e7a70d4eefced4aa505.jpg
    Richard Kong Panellist Adjunct Professor, Research Centre for Oceans and Human Health, Shenzhen Research Institutehttps://storage.unitedwebnetwork.com/files/184/6f01659fa621167e6ea8664de1c88ca1.jpg
  • 15:05
    15:35
    Recoding Associations for Future Relevance
    Business associations have been around for more than a millennium and have become an integral part of the global business community and economy. These associations protected the interests of its members and contributed towards their business growth. They have survived, thrived and operated in an environment that could be predicted and controlled in terms of regulations and operational limitations. This panel discussion will bring out the strategies these associations need to adopt to stay relevant in the current borderless world where opportunities and challenges are unpredictable.
    Dagmara Szulce Panellist Managing Director, International Advertising Associationhttps://storage.unitedwebnetwork.com/files/184/618f4451043b0897b73ae53f00f4fbae.jpeg
    Eileen Ooi Panellist President Malaysia Digital Association, CEO Omnicom Media Group Malaysiahttps://storage.unitedwebnetwork.com/files/1061/fa1980d3968a8c960b19e89c12f8bf4f.jpg
    S.Mareshvaran A/L S.Starling Panellist Group Chief Executive Officer, Redberry Sdn. Bhd. President of Outdoor Advertising Association Malaysia (OAAM)https://storage.unitedwebnetwork.com/files/184/bb308b576faaa5b891c9d79f640483bd.jpg
    Winnie Chen-Head Panellist Partner - Head of iProspect Malaysia, Media Specialist Association (MSA) Malaysia Council Memberhttps://storage.unitedwebnetwork.com/files/1061/46c892f66ed4d34cc18c5a5fc2cb71ea.jpg
  • 15:40
    16:20
    Empowering Women Beyond Business: The Impact of Women in Social Sphere
    This panel aims to explore the significant contributions of women in the field of social work and their role in creating positive change in communities. It will delve into the intersectionality of women's experiences, leadership, and the transformative power of social work beyond traditional business settings. Panelists will share insights, experiences, and success stories, highlighting the unique ways women are making a difference in addressing social issues, advocating for justice, and fostering community well-being. The discussion will also touch upon challenges faced by women in social work and strategies for fostering inclusivity and equality within the profession. Overall, the panel aims to inspire and celebrate the incredible impact of women in social work, recognizing their vital role in shaping a more compassionate and equitable society leading to better world, better life for all.
    Datin Dr. Hasnorliza Abu Hassan Panellist Director, Adla Group Sdn Bhdhttps://storage.unitedwebnetwork.com/files/1061/d096444ba7c3ae8e5b2051323e6f802c.jpeg
    Bavani Periasamy Panellist Professional Keynote Speaker, Coach & Facilitatorhttps://storage.unitedwebnetwork.com/files/184/b2c6c840ec820ed1c6c98c7d9f13a1cd.png
    Datin. Dr. (h.c) Hartini binti Osman Panellist Director, President & Group Managing Director, Prihatin Ehsan Holdings Sdn Bhdhttps://storage.unitedwebnetwork.com/files/184/d4d4f7c46a3e9fd0b7a5b3378c3397f8.png
    Dato' Ong Bee Leng Panellist Chief Executive Officer, PWDChttps://storage.unitedwebnetwork.com/files/184/52a6e783de3a13e2264e9c69e3c5a7c7.png
    Jennifer Ong Panellist Founder, HAPA® Grouphttps://storage.unitedwebnetwork.com/files/184/d82f1b1fbb9d7f342d026da3ff91fa68.jpg
  • 16:25
    16:40
    2024 DigiAsia Taipei Roadshow
    With the aim of creating the Asia’s largest digital innovation platform, DigiAsia serves as a forum that connects talents from around the globe. The congress encourages digital professionals to learn, share, and collaborate, all driven by the common goal of shaping a better future. Tailored to meet the needs of an increasingly technology-driven conference in Asia, DigiAsia attracts technology professionals, including managers, creative designers, IT experts, and more, from across the world. Through DigiAsia, professionals with diverse experiences and expertise come together to pursue common goals and exchange ideas, fostering opportunities for collaboration.
    Gary Chi Speaker President, IAA Chinese Taipei Chapterhttps://storage.unitedwebnetwork.com/files/184/14e5c164bf66acd64741376e0053f1d6.jpg
    Robin Lu Speaker Chairman, Taipei Association of Advertising Agencies; CEO, Dentsu Media Taiwan, dentsu X Taiwanhttps://storage.unitedwebnetwork.com/files/184/4d9371addca226a420881cf6b93ec27a.jpg
Ballroom 1 & 2
14:20
16:45
  • 14:20
    14:30
    Inaugurating the Education Track
    John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
  • 14:30
    15:00
    Panel Discussion/ Fireside Chat on the “Education and Educators as foundation pillars for Re:Code"
    John D. Chacko Panellist Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
    Sasan Saeidi Panellist Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
    Fredrik Borestrom Panellist Director International Agency EMEA & LATAM LinkedIn, Senior Vice President IAA Globalhttps://storage.unitedwebnetwork.com/files/184/ccb0ff318eace70803839db8e7cb8c8d.jpg
    Milan Agnihotri Panellist Client Partner, Dentsu Malaysiahttps://storage.unitedwebnetwork.com/files/1061/96a71fbf860ee2f27aa242dee81eb977.png
  • 15:00
    15:15
    Understanding the Current Sustainable Purchase Behaviour and the Future Research Directions.
    Dr Dwarik Prasad Uniyal
  • 15:15
    15:30
    Linking the Dots for Sustainability
    Exploring How Psychosocial Safety Climate Influences Job Satisfaction and Performance via Work Engagement Among Academics
    Dr Kia Hui Gan
  • 15:30
    15:45
    The Changing Role of Brands in the Post-Pandemic Landscape.
    Dr. Shaun Cheah
  • 15:45
    16:00
    Gendered narratives and cultural shifts
    A qualitative study on decadal changes in community alcohol consumption.
    Dr Tan Ming Gui
  • 16:00
    16:15
    AI Is Elevating Expectations on Personalisation – from “Consumer Delight” to “Consumer Diktat”
    Dr Milan Agnihotri
  • 16:15
    16:30
    Working with Neurodivergent Workforce: How To Identify Neuro Divergent Candidates
    Dr. Amit Phillora
  • 16:30
    16:45
    Development and Evaluation of Virtual Patient Via Chatbot for Improving Dianostic Skills Pulpal Pathology in Dental Students
    Prebha Manickam
FR 10
16:45
17:25
  • 16:45
    17:05
    Designing for growth = designing for DEI
    Designing for diversity, equity and inclusion (DEI) in every aspect is no longer a choice for businesses. The reason for this is not just because it is the right thing to do, but also because it is the only way to sustain growth in the new economy. We need to reframe all aspects of business to prepare ourselves for sustainable growth in the future.
    Aarti Bharadwaj Speaker Senior Vice President, Product Integration, APAC at EssenceMediacomhttps://storage.unitedwebnetwork.com/files/184/229b7764f0a47cc0dd724aeeb43c7477.jpeg
  • 17:10
    17:25
    Women as Storytellers
    The most successful women are storytellers. By mastering business storytelling they achieve extraordinary results. As a modern – day leader, you know you should develop this skill, but you don’t have the time to do this in an ad- hoc way. What you need is a practical, reliable method to follow, one that will allow you to reap the benefits of storytelling as soon as possible.
    Bharat Avalani Speaker Founder and CEO, Connecting the Dots Consultancyhttps://storage.unitedwebnetwork.com/files/184/a1fe25eb0e92fbba1c1404d5043da595.jpg
Ballroom 1 & 2
17:40
18:00
Closing Ceremony & Congress Wrap Up
John D. Chacko Speaker Chairman of IAA World Congress, President of IAA Malaysia https://storage.unitedwebnetwork.com/files/184/43c8afc0ff5a68a58d30eb4f97810435.jpeg
Sasan Saeidi Speaker Global Chief Business Officer, VML https://storage.unitedwebnetwork.com/files/1061/25484adae54425c66d5316ed55f3c493.jpg
Ballroom 1 & 2