Program

Generative AI is a rapidly evolving field with the potential to revolutionize the marketing landscape. By automating tasks, generating creative content, and providing insights into customer behavior, generative AI can help marketing leaders save time and money, reach new audiences, and improve campaign effectiveness. We’ll share Google’s perspective on how marketing leaders can make the most of this moment - driving real business outcomes today, while also ensuring your organization is set up for success tomorrow.

Artificial Intelligence is fundamentally changing the way we understand, detect, and treat health and disease. Harbinger Health is pioneering early-stage cancer detection using Artificial Intelligence before the cancer becomes visible or symptomatic, through a simple, low-cost blood test accessible to everyone. The company has bold ambitions to lead in shaping a future where a cancer diagnosis will be seen as a routine health problem to address, rather than a life-altering event to fear, with profound implications for individuals, healthcare systems, and societies.

Across Meta’s history, AI has been core to the company’s development and the advancements powering innovation, cutting-edge research and new tools that power creativity and connection. Join Meta as they provide an overview of the investments being made in AI, the potential of AI to transform creativity, and steps marketers should take now. Attendees will walk away with an understanding of the breadth of opportunity created by AI, with actionable marketing applications that can be unlocked today.

Exploring the interaction between humans and generative AI in creative fields. Discussing real-world examples where this collaboration enhances innovation. Addressing ethical considerations and strategies for effective human-AI creative synergy. Highlighting the potential for expanded creative boundaries and responsible AI use.

The use of AI in advertising presents enormous opportunities. As technology and adoption evolve, however, new legal and public policy issues emerge. In this panel discussion, we'll explore how to take advantage of AI while navigating the legal risks, in a rapidly evolving landscape.

Investigate Estonia's amazing transition to a data-driven governance. Learn insightful observations and takeaways from Estonia's cutting-edge techniques for utilizing data and AI to improve governance and public services. This presentation provides a fascinating examination of Estonia's experience, offering insightful lessons for governments and organisations looking to effectively use data and digitalization tools.

In the past decade, technology platforms reshaped industries, addressing both commercial challenges and social causes. Moving Hearts by Moving Walls, employs programmatic Digital OOH technology to direct charitable causes requiring advertising visibility to Digital Screens in the physical world. This session explores how surplus and perishable media can contribute to a better world.

Culture is key when it comes to creative effectiveness. In this session, Paul Coxhill, President of Lions Insight, will share the highlights of a new framework developed from a research study by WARC, LIONS and the ANA on how culture within client organisations can unlock true marketing driven commercial impact. Paul will share best practice from brands who have excelled in this space and then will lead a panel discussion with leading marketers from the region.

Customers and prospects expect personalization in their digital experiences and new AI tools now allow marketers to meet these expectations to drive business outcomes. We will share the S&P Global perspective on how we are building more personalization into our marketing programs to drive higher engagement, retention and revenue.

Nicholas Sagau, MDA Council

The creative use of AI is the future of business transformation. This fireside chat explores the fusion of human and machine intelligence in driving unparalleled economic value. Key topics include examples of AI-powered business applications already available in the market and financial benefits, including improved efficiency, cost optimisation, and enhanced customer engagement. Discover how to unlock the immense potential of AI-powered to achieve strategic differentiation, accelerate innovation, and drive sustainable business success. We will be discussing AI beyond automation, Human AI collaboration, demystifying AI, Shillington the workforce, AI for good and accessibility/inclusivity of AI.

Wendy Walker has lived and breathed creativity in business for 25+ years, with experience spanning both B2C & B2B environments and a variety of industries. As a Fellow and Board Chair (Asia) of The Marketing Society and marketing leader at Salesforce, Wendy has a unique perspective on the state of marketing—and particularly the intersection of creativity and technology. At this fireside chat with Tom Stein, Wendy shares her view of rapid evolutions in play and ahead…and amid them, the enduring role of human creativity.

The Creative B2B Lions was added as a category at Cannes for the first time in 2022. The debut was a clear manifestation of the movement across B2B for greater creative craft, commitment and impact. At this session, jurists from the 2023 B2B Lions, including the Jury President for 2024 (Andisa Ntsubane), will answer the questions: Is B2B creativity now catching up to B2C? Or is B2B in some cases leading the way?